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UPDATED: Spanish Radio Airs PPM Concerns
August 27, 2008
A coalition of Hispanic radio broadcasters said today they are dissatisfied with Arbitron's stance on an upcoming portable people meter (PPM) rollout, citing concerns about the recruiting, representation of Hispanics for the panel.
DNC's Opening Night Draws Nearly 22.3 Million Viewers
August 27, 2008
The three English-language cable nets posted strong increases versus 2004, with CNN leading the pack with an average prime time delivery of 3.7 million viewers, up 85 percent from its opening night four years ago.
Tapestry Promotes Isabella Sanchez, Three Others to SVP, VP Posts
August 26, 2008
As the multicultural media agency's managing director in Miami, she and Marla Skiko (shown here) in Chicago are elevated to svp. Dana Bonkowski and Terri McKinzie in Chicago move to VP.
NFL Drafts ImpreMedia for Content Deal
August 26, 2008
The media company is joining forces with the football league to publish NFL content and four special themed issues of Time Inc.'s SI Latino, which will be distributed via the company's newspapers nationwide.
SBS Stock Falls Below Minimum Bid Price, Faces Delisting
August 25, 2008
The share price of the publicly traded Hispanic media company has closed below $1 per share for 30 consecutive days and is subject to delisting from Nasdaq if its value does not stay at or above $1 per share for 10 business days.
Telemundo Flexes Online, Mobile Muscle, Creates Digital Media/Emerging Biz Unit
August 25, 2008
Led by Peter Blacker, (shown here), who becomes evp of digital media, the division unites the company's digital assets and mobile properties into a seamless digital powerhouse, including YahooTelemundo.com; HolaMun2.com; international and emerging platforms.
Tecate Eyes Boxing as Knockout Sport
August 25, 2008
Spurred by strong interest in three upcoming fights, including an HBO pay-per-view event, the brand is sparring with the idea of focusing its marketing plan more on boxing.
Telemundo Scores with Soccer
August 22, 2008
Rumbo al Mundial's game between Mexico and Honduras on Wednesday (Aug. 20) attracted a network best 2.037 million viewers 18 to 49, per the Nielsen.
Radio Dips 7% in First Half of '08
August 22, 2008
Factoring in a robust 12 percent growth in off-air advertising and a 3 percent climb for network radio, radio advertising is still down 5 percent to $9.9 billion.
AHAA Outlines PPM Concerns
August 21, 2008
Ahead of the upcoming rollout of the portable people meter, the Hispanic ad industry group says the PPM ratings system's methodology, measurement and design is flawed.
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Crossing Over
August 11, 2008
When it comes to work that U.S.-based Hispanic agencies are doing these days, the proof isn't just in the product, but where you'll find that product playing. As borders blur and cultural mainstreaming takes over, Hispanic-targeted ads made in the U.S. can increasingly play in Latin America. |
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Affluent in Spanish
July 14, 2008
From tennis to tequila, Latinos are going upscale. Marketers are looking beyond soccer and telenovelas to reach this emerging Latino demo. Art exhibitions sponsored by Lexus, professional tennis tournaments featuring the sport's biggest names and exclusive tastings at The Palm of high-end Casa Herradura tequilas are among the innovative ways that marketers are seeking out this elusive consumer segment. |
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