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Editorial mission
Between 1990 and 2003, the U.S. Hispanic population grew by 61 percent, encompassing 35.3 million people, the fastest-growing minority group in the country and one with the astonishing purchasing power of $650 billion, according to prevailing estimates. Today, savvy businesses recognize the importance of this huge market, yet this segment continues to be underserved in terms of the amount of advertising and marketing dollars spent on it.
Marketing y Medios is here to help marketers and advertisers understand this complex market and tap into its explosive growth by covering advertising agencies, marketing initiatives and the explosion of Hispanic media throughout the country.
The English-language monthly magazine explores the unique challenges encountered by marketers and media serving the Hispanic population, including the distinctions between Spanish-dominant and Spanish-English households, as well as between recent immigrants and acculturated Latinos.
By focusing on the personalities and companies that are making a difference, our aim is to streamline the most relevant information to marketers, media buyers and executives so they may have a better understanding to serve this complex but dynamic group
President: Greg Farrar
Senior Vice President, Human Resources: Michael Alicea
Senior Vice President, Finance: Derek Irwin
Senior Vice President, Entertainment: Gerry Byrne
Senior Vice President, Marketing & Media: Sabrina Crow
Senior Vice President, Travel & Performance: Sabrina Crow
Senior Vice President, Retail: David Loechner
Senior Vice President, Online: Linda McCutcheon
Senior Vice President, Building Design: Joe Randall
Senior Vice President, Central Services: Mary Kay Sustek
Vice President, Licensing: Howard Appelbaum
Vice President, Manufacturing & Distribution: Jennifer Grego
Vice President, Audience Marketing: Joanne Wheatley
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