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Bud Light | "Mexicans"
del Rivero Messianu DDB/Coral Gables FL
A man approaches four attractive women in a bar. In a thick accent, he asks them where they're from. They respond: Buenos Aires, Caracas, Montevideo and Rio de Janeiro. He then cluelessly orders four Bud Lights for his "Mexican" friends. Though obviously annoyed, the women will do anything for a Bud Light, so they enjoy their beers and join him in shouting "Viva Mexico."
Brand:
Bud Light
Spot Title/Length:
"Mexicans" :30
Agency/Location:
del Rivero Messianu DDB/Coral Gables FL
Creative Directors:
Luis Miguel Messianu, Enrique Faillace
Art Director:
Ana Testa
Copywriter:
Federico Casillas
Agency Producer:
Michelle Headley
Production Companies:
Colibrí Films/Buenos Aires and Landia República/Buenos Aires
Director:
Andy Fogwill
Editor:
Carolina Grgurevic
Music/Sound Design:
Noroeste/Buenos Aires
Principal Talent:
Jasen Nielsen, María Luisa Flores, Sara Santos, Pamela David, Valeria Caldas, Noel Reynoso, Hernan Delu, Daniela Rodriguez, Santiago Altaraz, Paula Marull, Diego Cunill, Patricio Schwartz, María Marull.
Announcer:
Esteban Silva
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