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Survey: Moms Skip Ads on DVRs
May 09, 2008
In a MindShare survey focusing on American mothers, 91 percent reported that they do not watch commercials when viewing recorded programming via DVRs.
Univision's 'Fuego' Fires Up Premiere Week Ratings
May 08, 2008
The network's newest novela generated record ratings for the week and was the highest rated program on May 2, outpacing all English and Spanish nets.
Univision's WXTV to Provide Coverage of Dominican Presidential Elections
May 08, 2008
With some 57,000 Dominican expatriates in New York expected to vote in the country's elections on May 16, the network-owned station will mount special reports from the island nation beginning May 12.
Coolspotters Links Celebs, Products
May 08, 2008
New site debuts in beta, features pages for Jessica Alba and others wearing or using various brands; Pepsi is the sponsor.
Study: Experienced CMOs Very Loyal to Brands
May 07, 2008
PetSmart, Whole Foods Market and Target are at the top of their list, per a survey of marketing officers at Fortune 1000 companies by LoyalTV.com, a video sharing Web site.
Volkswagen Teams With D.C. United, MLS
May 06, 2008
The automaker, now the league's automotive sponsor, has joined forces with the pro soccer team in a sponsorship, marketing deal that gives the car company a presence in the sport via team jerseys, in-stadium promotions.
Hispanic Marketing Report: Social Networks
May 05, 2008
Upstart Hispanic TV networks are taking on Univision at this year's upfronts with metrics data, multiplatform programming. Here's what the networks say they have in store for 2008-2009.
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Social Networks
May 05, 2008
One crude measure of the power and reach of the growing U.S. Hispanic marketplace is that five years ago seven of the dozen Spanish and bilingual TV networks mounting upfront presentations this month didn't even exist. Today, industry leaders Univision and Telemundo are sharing a widening marketplace with networks big and small. Here's what the Hispanic networks say they have in store for 2008-2009. |
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Text Market
April 07, 2008
To a marketer, U.S. Hispanics aren't just attractive because they are expanding as a population. Hispanics in the U.S. are quite sophisticated mobile phone users and in many technology categories they are ahead of the curve in mobile computing. Part of this boils down to demographics: 51.5 percent of Hispanics with mobile phones are between 18-34 years old while 31 percent of the general population falls within that range. Isaac Mizrahi, Sprint's multicultural marketing director, says there's also a cultural component. |
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