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Social Networks
May 05, 2008
One crude measure of the power and reach of the growing U.S. Hispanic marketplace is that five years ago seven of the dozen Spanish and bilingual TV networks mounting upfront presentations this month didn't even exist. Today, industry leaders Univision and Telemundo are sharing a widening marketplace with networks big and small. Here's what the Hispanic networks say they have in store for 2008-2009.
Text Market
April 07, 2008
To a marketer, U.S. Hispanics aren't just attractive because they are expanding as a population. Hispanics in the U.S. are quite sophisticated mobile phone users and in many technology categories, they are ahead of the curve on mobile computing.
Sign of the Times
April 07, 2008
ZipCast is one of several companies pushing digital out-of-home advertising, but it may be the only one that's geared towards the Hispanic community.
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