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Houston
November 26, 2007
Powered by a new image as a high-tech media market, Houston remains the epicenter of the energy industry, fueling a city where ethnic diversity is the rule, not the exception.
Phoenix
October 22, 2007
Some say Phoenix is a conflicted metropolis: It embraces its burgeoning Latino population but also holds it at arm's length.
San Francisco Bay Area
September 17, 2007
In a market better known for its Asian community than the nearly 1.5 million Latinos who call it home, media buyers and sellers say Hispanic-targeted media have kept up with Latino population growth in San Francisco-Oakland-San Jose but advertisers have not.
Dallas-Ft. Worth
July 23, 2007
As with other markets in the midst of a Hispanic population boom, Dallas-Ft. Worth has seen its established media outlets challenged by new competitors, each chasing after the young Mexicans pouring into the area.
Chicago
June 11, 2007
It sometimes takes the ad community a few years to catch up with population trends. Such is the case in Chicago, where the Hispanic population has been exploding but where the number of targeted media outlets and advertising revenue lag behind markets of comparable size.
New York City
May 21, 2007
In many ways, New York's Hispanic media market would appear to be plodding along without much to shake up the status quo of the Big Manzana.
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