 |
| | | | | REPRINTS
|
Ethnic Americans Focus of Multilingual Survey, NY EXPO
June 09, 2005
By Nancy Ayala
More than 1,500 attendees convened at the Columbia University Graduate School of Journalism in New York to discuss the "unique leverage" ethnic media bring to the United States, particularly at a time when minority populations are fast outpacing the majority in states such as New York, California, Texas, Illinois and New Jersey.
New California Media (NCM), with partners the Independent Press Association-NY and Columbia's journalism graduate school, organized the first national all-day NY EXPO of ethnic media. NCM is an association that promotes editorial and economic value for ethnic media companies, as well as raises awareness among advertisers and mainstream media about ethnic Americans.
Carlos Olea, associate publisher of ImpreMedia-owned La Raza newspaper in Chicago, says, "[Ethnic media] is a big part of the general market. We are part of the whole picture."
He says his Spanish-language weekly paper finds ways to empower its readership by covering the most important areas: health, education, housing and finances. Asked about reports of waning newspaper readership, he says, "If people didn't read in Spanish, we wouldn't have a company."
Afternoon workshops included "The Internet Edge of Advertising," with representatives from Brown Bloggers to ivillage, and "How Mainstream Media Covers the New America — Challenges and Opportunities," with panelists from The New York Times to The San Francisco Chronicle.
Alberto Vasallo III, vice president of Boston-based El Mundo newspaper, says he is stepping up more editorial integration with the English-language Boston Herald. That's one of the key points being made during the event: expanding communications strategies between mainstream media and ethnic media.
Attendees included educators, marketing planners, advertisers, pollsters, community leaders, students and journalists who have a keen interest in the growing ethnic media and its impact in the United States.
The NCM this week released its first national 10-language poll of ethnic media usage, based on phone interviews with nearly 2,000 California adult residents of color, including Hispanic, African American, Asian American, Arab American and Native American adults. Democratic Pollster Sergio Bendixen, CEO of Bendixen & Associates, conducted the survey for NCM.
|
| | | | | REPRINTS
Copyright 2007 Marketing y Medios |
|
 |
|
 |
|
|
|
QuickLinks:
1-click access to topics in this article.
|
|
|
|
|
|
ADVERTISEMENT
|
|
|
