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'Fuego' Magazine Folds
February 09, 2006
By Nancy Ayala
Fuego magazine, Harris Publications Inc.'s first foray into the Hispanic marketplace, has folded after less than one year, according to sources within the company.
The quarterly English-language men's lifestyle magazine, which launched in April 2005, had a circulation of 200,000, targeting second- and third-generation Latinos. Arlene Ramos-Noel, an advertising rep for Fuego, told Marketing y Medios in summer 2005 she had secured new advertisers, including Colgate-Palmolive, Kenneth Cole, L'Oréal, Estée Lauder and Unilever. Alcohol, auto, electronics and retail categories also were on board.
"They know they have to reach this audience, and they know that Harris can provide this on the national level," she said.
But trouble seemed to follow the start-up. Founding Editor in Chief Vee Bravo left the magazine before the second issue was published. According to sources, the original focus of the magazine had changed, with more emphasis on pictorials featuring scantily clad Latinas. The last issue, Winter 2006, features Brazilian actress Ana Carolina da Fonseca accompanied by the tagline "Hotter Than Ever!"
New York-based Harris Publications is best known for publishing special-interest titles such as XXL, Combat Handguns and Quilt.
Article updated on Feb. 10.
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