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TV Azteca, Televisa Meet With Gay Rights Groups
April 04, 2006
Programming executives at Mexico City-based Grupo Televisa and TV Azteca met late last month with the Gay & Lesbian Alliance Against Defamation (GLAAD) and the Movemos organization of Mexico City in an effort to increase the number of fair and inclusive media representations of the lesbian, gay, bisexual and transgender communities. It is no secret that Latin American TV shows, from telenovelas to sitcoms, stereotypically portray gays and lesbians.
"Historically and culturally, Spanish-language media have often portrayed LGBT people in a sensationalistic and stereotyped manner," said Mónica Taher, GLAAD's people of color media director. According to the Los Angeles-based organization, nearly 80 percent of the programming that Spanish-language Latinos watch on Univision, Galavision and Azteca America are produced in Mexico and exported by Grupo Televisa and TV Azteca.
The meetings, held March 28, included Televisa's programming executives for some of the company's most popular shows among U.S. Hispanics, such as La Parodia, Otro Rollo and La Hora Pico, which usually top the Spanish-language ratings.
According to GLAAD, the meetings also included executives from Grupo Televisa's popular entertainment magazine TV y Novelas, whose U.S. edition - number three in terms of revenue behind People en Español and Selecciones, per Media Economics Group - is mainly written and reported by writers based in Mexico.
In 2004 GLAAD met with Univision COO Ray Rodriguez, and in the same year was in charge of training personnel in the company's legal department. The training and executive meetings have gone on to include Telemundo and now the Mexico City-based TV giants.
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