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Anita Santiago Creates PR Division
April 05, 2006
By Mariana Lemann
Santa Monica, Calif.-based advertising shop Anita Santiago announced it has established a public relations division within the agency.
The new division, launched last week, began with Miami-based Grupo Latino de Radio as its first client. GLR last week also launched W Radio 690 AM, its first radio station in California. The new station focuses on national and international sports and offers live broadcasts of soccer games from Latin America.
"As an agency, we've always served our clients with public relations services," says Ingrid Otero-Smart, president of Anita Santiago. "GLR is the first client of the newly created PR division and we will develop public relations programs for them for the year."
Sandra Eckard, a veteran, solo PR practitioner, joined Anita Santiago two months ago to spearhead the division.
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