 |
| | | | | REPRINTS
|
Todobebé Branches Out Into English
July 13, 2006
By Nancy Ayala
Todobebé is entering its fourth year as a go-to television program on Telemundo for Hispanic families planning, expecting and raising babies. Now the multitiered company wants to do the same for English-speaking families.
"We found that our market was bilingual homes," says Gillian Sandler, chairman and CEO of Todobebé. "We got calls about subtitles for the show."
The company announced Thursday that it has partnered with Branded Pictures and AIM Productions to produce a TV show in English. Sandler says that AIM Productions had been looking for opportunities with family programming. She adds that the company has relationships with some of the oldest consumer brands in the market, including Unilever and MasterFoods, and has also spearheaded product placements in several of its shows. "In some ways, we met in parallel," she says about the newly brokered deal.
The language-rejiggered show will follow the same successful concepts as the Spanish-language show, with a new cast and crew. A date has not been set for the launch, Sandler says.
Meanwhile, Todobebé has been plugging away in other ways to reach the general market. Todobebé: Everything You Need to Know for Your Baby's First Year, by Chilean-reared Jeannette Kaplun, co-founder of Todobebé, will be published next month. Rayo, a division of HarperCollins, released the Spanish-language version in May.
|
| | | | | REPRINTS
Copyright 2007 Marketing y Medios |
|
 |
|
 |
|
|
|
QuickLinks:
1-click access to topics in this article.
|
|
|
|
|
|
ADVERTISEMENT
|
|
|
