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Led by Peter Blacker, (above and on home page), who becomes evp of the digital media, the division unites the company's digital assets and mobile properties into a seamless digital powerhouse.
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Telemundo Flexes Online, Mobile Muscle, Creates Digital Media/Emerging Biz Unit
August 25, 2008
By Della de Lafuente
NEW YORK Telemundo Communications Group has united the operations of its digital media business and mobile properties under its new Digital Media and Emerging Business Division, a digital powerhouse that will be led by Peter Blacker, who has been promoted to evp, the media company announced today (Aug. 25).
Blacker will report to Jacqueline Hernández, COO, Telemundo, overseeing the new digital business unit that brings together the wide reach and assets of YahooTelemundo.com; HolaMun2.com; and its international and emerging platforms, per the company.
The move to a seamless business unit comprised of the company's various digital operations is intended to "fully leverage Telemundo and mun2's original programming through custom branded entertainment, digital and mobile cross-platform solutions," the company said.
As a combined digital force, the Telemundo digital media division streams more than 9 million videos each month, per the company.
The division will also incorporate the company's mobile, licensing and merchandising efforts in the digital arena, per a press statement.
In his new role, Blacker will work alongside local Telemundo stations, advising them on ways to define, execute and implement digital media and revenue enhancing strategies within local Hispanic markets.
"Telemundo's unique original content capabilities across all screens provide the perfect formula for delivering a comprehensive media strategy," said Hernández. "Peter's leadership in this space continues to take Telemundo to the next level while further positioning the network as a major industry player that can produce and distribute top-tier content on all platforms to both our advertisers and audience."
Blacker formerly served as svp, digital media, Telemundo Network Group, He joined Telemundo in 2005, leading the company into the digital media space and developing the network's partnerships with Yahoo!Telemundo, and iTunes (on the launch of iTunes Latino). He also launched the popular bilingual youth site, HolaMun2.com.
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