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NFL Drafts ImpreMedia for Content Deal
August 26, 2008
By Della de Lafuente
NEW YORK Hispanic newspaper and digital company ImpreMedia said today (Aug. 26) that it has teamed up with the National Football League to publish and showcase NFL content and four special pro football-themed issues of Time Inc.'s SI Latino via its newspapers nationwide.
Under the marketing partnership, ImpreMedia will publish NFL content via all of its newspapers nationwide, featuring preseason division previews, game previews, key games, weekly results, statistics and a weekly Monday Night Football Player of the Week selection.
This is the second year that ImpreMedia has worked with the NFL, which in recent years has mounted a wide reaching Hispanic-targeted marketing and outreach program.
For ImpreMedia, the content deal provides kicked-up coverage for its newspaper readers in major Hispanic markets of the NFL and its 32 teams.
"Our print NFL marketing program gives our readers the best NFL content available in Spanish-language print, while allowing marketers to align themselves with the No. 1 sport in America," said Francisco Lozano, director, ImpreMedia Solutions Group, in a statement.
The NFL deal also calls for ImpreMedia to distribute the special issues of SI Latino via the newspaper publisher's Spanish-language papers in seven cities nationwide.
ImpreMedia properties will carry the special NFL-themed magazines beginning with a season preview on Aug. 30, a Hispanic Heritage Month issue on Oct. 1; a midseason report on Nov. 20; and concluding with a playoff preview on Dec. 14.
Newspapers that will distribute the themed issues include ImpreMedia properties: La Raza, Chicago; En Casa, Fort Worth; Rumbo, Houston; La Opinión, Los Angeles; El Diario La Prensa, New York; El Nuevo Herald, Miami; and El Mensajero, San Francisco.
"Each year the NFL increases its Spanish-language reach, and with four special issues of SI Latino this year, in addition to ImpreMedia's weekly coverage of the NFL, fans will have more of the content they want in Spanish," said Mark Waller, the NFL's svp of marketing and sales, in a statement.
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