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Clios Honors Marcello Serpa for Lifetime Achievement
May 16, 2008
As creative director and co-CEO, the ad exec helped build AlmapBBDO into a powerhouse shop, winning Agency of the Year at Cannes in 2000 and 45 Clios.
'Ugly Betty' Moving to N.Y.
May 15, 2008
ABC's plan to move the hit series to the East Coast from Los Angeles shows the ugly side of California's production incentive mess.
Univision Flexes Power of Hispanic Market; Reveals Branded Entertainment Deals
May 15, 2008
Network execs showcased Latino consumers' ever-growing economic clout and cultural influence, touting TV programming partnerships with Tecate, Target, Bud Light and others.
'Marie Claire' Sews Up Deal With Nina Garcia
May 15, 2008
The Project Runway judge will jump from Hachette Filipacchi Media's Elle, where she had the same fashion director title.
TaylorMade Touts Garcia Victory
May 15, 2008
Following staff pro Sergio Garcia's playoff triumph in the PGA Tour's The Players championship, the golf equipment maker has rushed out a series of print ads to play up the victory.
V-me Makes Competive Push
May 15, 2008
The upstart network delivers its first upfront pitch, boasting a wide programming lineup as "the new Hispanic option" to watch.
GolTV Kicks Up Soccer Programming
May 15, 2008
The bilingual sports channel presented marketers with an enhanced lineup of programming, strong audience numbers and multiplatform opportunities.
MTV Tr3s Talks to Marketers With Ratings Data; Youth Insights
May 14, 2008
The bilingual network introduces marketers, media buyers to the power and influence of young Hispanics, guaranteeing program ratings and offering consumer insights for connecting culturally with the 12 to 34 demo.
FSE Touts NFL Show, Data, Multimedia Platform at Upfront
May 13, 2008
The sports network makes a push for its programming initiatives, marketing opportunities armed with consumer engagement metrics as it revamps its sales force to meet clients' needs.
SBS' 'La Bronca' Signs on in L.A.
May 13, 2008
Radio jock Silvia Del Valle's show has moved to KLAZ 97.9 FM "La Raza." Her show debuted Monday in the 10 a.m. to 3 p.m. time period with a simulcast to "La Raza" stations in San Francisco and Miami.
Telemundo Unveils Diverse Programming Lineup
May 12, 2008
The Hispanic network announces a slate of programs created via a "concept integration" strategy to connect marketers with consumers.
UPDATED Hispanic Marketing Report: Social Networks
May 12, 2008
Upstart Hispanic TV networks are taking on Univision at this year's upfronts with metrics data, multiplatform programming. Here's what the networks say they have in store for 2008-2009.
Mother of all Hispanic Holidays Gains Presence, Boosts Sales
May 09, 2008
El Día de las Madres (Mother's Day) is high on the marketing and promotional schedules of AT&T (via a special serenade from pop star Luis Miguel, shown here), Western Union, MTV Tr3s and others targeting Latinos in a dual holiday push.
Univision's 'Fuego' Fires Up Premiere Week Ratings
May 08, 2008
The network's newest novela generated record ratings for the week and was the highest rated program on May 2, outpacing all English and Spanish nets.
Univision's WXTV to Provide Coverage of Dominican Presidential Elections
May 08, 2008
With some 57,000 Dominican expatriates in New York expected to vote in the country's elections on May 16, the network-owned station will mount special reports from the island nation beginning May 12.
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