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Best Spots of April 2006
May 15, 2006
Introduction by Eleftheria Parpis, Adweek Creative Editor
Flashy first-time efforts stood out among more than a hundred new commercials screened last month. The most surprising comes from Volkswagen's young relationship with Crispin Porter + Bogusky. For its first Jetta campaign, which highlights the line's high safety rating, the Miami agency borrows tactics seen in hard-hitting PSAs, skips decorative style and goes straight for the jugular. While plenty of car brands have talked about and even demonstrated how their autos could save you or your family, Jetta's brave new ads take viewers to a place they don't want to be-the inside of a car crash. In one spot, a man teases his friend, who is driving, about his incessant use of the word "like." Mid-discussion, the dialogue comes to a breathtaking halt as the
camera documents another vehicle slamming into the front of the car. It's hard to watch, but it's memorable, and it smartly sells the tagline, "Safe happens."
Another brand counts on compelling consumer experiences to tell its story. In its first work from JWT, New York, JetBlue uses consumers' own words to demonstrate its down-to-earth persona. Letters from JetBlue
fans are brought to life via colorful animation that lends charm and intrigue to what could otherwise be tiresome testimonials. One spot gives us the story from the CEO's point of view, another from a pleased frequent flier.
While some of the best work last month came from new campaigns, including Jon Lovitz's return to TV with Subway, they weren't the only attention-getters.
By now we've come to anticipate the deliciously demented ads by TBWA\Chiat\Day New York for its candy client Mars. We've seen sheepboys chatting about combo flavors for Skittles and an art student eating the nose of a bust made out of candy to impress a classmate crush for Starburst, to name just a few.
Yet it's still impossible for our feeble imaginations to come anywhere near the madness conjured up for our media consumption. The latest is a spot starring a singing rabbit. Animals have long performed for their suppers, but in this latest spot for Skittles, a pack of the candy gets traded for a rabbit with a talent for opera. After listening to the nonstop singing, however, the new owner wants his Skittles back.
American Express' first-person artists' stories have become familiar by now, but they still manage to surprise. The latest features Wes Anderson and stays true to the director's oddball sensibilities with a familiar cast and Anderson's own quirky delivery. He eats a sandwich and fries while talking to the camera about what you need to make a film, including his card, American Express.
Other impressive spots from familiar series include "Soccer vs. Football," another funny ESPN SportsCenter ad, in which the name of the game is challenged over mealtime banter; "Converge," a Converse clip about two misfits who find each other; and Comcast's "Laugh Riot," a celebration of all things comedy.
Guest Critic Chris Wall, Chief Creative Officer, Ogilvy & Mather, New York
God bless you, Mr. TiVo. Forty years ago, David Ogilvy observed that "you can't bore people into buying your product, you can only interest them." Yet it took the invention of the slick TiVo box to force advertisers to finally confront the question creative people have faced for years: Will anybody actually watch?
This month, even tedious categories like cars, packaged goods and retail are messing around with conventions in an attempt to be more interesting.
First, there is a fabulous ad for Honda's Fit, with cars gobbling each other up on a futuristic road. How often do you come across a car ad and say, "I've never seen that before"? Nice work. Then, there is a superb series for the Toyota Yaris. Witty and clever animation, beautifully executed; plus a live-action spot that's very funny. (Hard to believe the ungodly pretentious Camry ads came out of the same brand-"at what point does a car become more than glass, rubber and steel?" Oh, please. It's a Camry, not world peace.)
Crispin is the agence du jour, but you've got to hand it to them, the VW "Safe Happens" spots are really good. You can imagine all the reasons clients wouldn't do this-but they did. On point with extreme prejudice.
I always got the impression that the rigid testing procedures of packaged-goods brands were there to dissuade young clients from even thinking about colluding with their creative teams to deviate from time-tested formulas. But Mr. TiVo seems to have succeeded where decades of going to the bathroom and channel-zapping had failed. That is, convincing the lords of packaged goods that holding an audience with engaging work is a good idea.This week's proof: An odd but intriguing spot for Purex odor neutralizer has Bob the office worker who is actually a fish, though his co-workers can't tell by sniffing him; and a Tylenol PM ad, in which all the people are sleeping-and the people watching it aren't. They're not great, but they're not boring either.
Retail, once a vast desert of the inane and unwatchable, is showing signs of life. Sprint continues its funny campaign. The deal is front and center, but you look forward to each new punch line. Sears is trying hard with an animated "Bring your yard to life" spot. And even those I consider flops fail in the interest of doing something that stands out rather than blends in.
My other likes: JetBlue's fresh take on letters from customers; a very powerful and classy spot for Carefirst that
features cancer survivors (not many serious spots here-but it's a really good one). And even though I'm not a dog person, I like Pedigree's campaign. If I were a dog person, I think I would like it a lot. As a TiVo person, I like its odds as first in pod.
Of course, there are many funny and entertaining spots from brands with a history of being funny and entertaining. The one thing in short supply is big motivating ideas-it's good to be entertaining, but I'm old-fashioned in liking a compelling point.
A few years ago, I was in a meeting in which a researcher from a highly regarded testing firm revealed the results of a thorough and presumably expensive project. They had begun measuring entertainment value, among other things, because their research had revealed that "commercials that have a high score for entertainment value tend to be watched more than those that do not." Everybody took notes.
Mr. TiVo, you weren't in the room. But I felt your presence.
Best Spots of April 2006
Allstate "Girls Day Out II"
Leo Burnett/Chicago
A group of women on their way to meet NASCAR driver Kasey Kahne have romance novel-like fantasies about him. They're distracted to the point of driving into the store display, which crashes down on Kasey's car. "Now would be a good time to have accident forgiveness."
Creative Credits
Group CD: Tim Pontarelli
Creative Directors: Charley Wickman, Jeff Abbott
Art Director: Greg Nobles
Copywriter: George Ellis
Agency Producer: Ray Swift
Production Company: Tool of North America/Santa Monica
Director: Tom Routson
Director of Photography: Dan Mindel
Editor: Carlos Lowenstein/Cutters, Chicago
SFX: Chris Kraynas/Soul Design FX
Composer: Greg Allan/Spank, Chicago
Principal Talent: Kasey Kahne, Judy Fleming, Dana Gilhooley-Pieper, Jennifer Biederman
American Express "Wes Anderson"
Ogilvy & Mather/New York
Quirky film director Wes Anderson is on location of a movie shoot. His American Express card helps pay for unexpected costs in this spot promoting the company's sponsorship of the Tribeca Film Festival. "My life is about telling stories. My card is American Express."
Creative Credits
Executive CD: David Apicella
Group CDs: Terry Finley, Chris Mitton
Creative Directors: David Lloyd, Dan Kroeger
Executive Producer: Alice Mintzer
Agency Producer: Rachel Watson
Music Producer: Sara Matarazzo
Production Company: Moxie Pictures/New York
Director: Wes Anderson
Director of Photography: Bob Yeoman
Editor: Vincent Marchand/Premiere-Heure, Saint-Cloud, France and Lost Planet, New York
Graphics: Kyle Cooper/Prologue Films, Malibu
Music/Sound Design: Randy Poster/Search Party, Los Angeles
Principal Talent: Wes Anderson
AT&T "Confetti"
GSD&M/Austin
A teenager throws a party while his parents aren't home. When his mom calls on her cell, her Internet phone service is so clear-sounding, she hears a single piece of confetti fall, and heads right home.
Creative Credits
Groups CDs: John Trahar, Russell Lambrecht
Art Director: Anders Carlson
Copywriter: Jake Camozzi
Agency Producer: Paul Golubovich
Production Company: H.S.I. Productions/New York
Director: Joe Public
Director of Photography: Peter Donahue
Editor: Jim Hutchins/Hutchco Technologies, Los Angeles
Composer: Jimmy Haun/Elias, Santa Monica
Audio Engineer: John Bolen/Play, Santa Monica
Principal Talent: Andy Biersack, Andrew Borg, Jordana Capra, Marisa Guterma, Tony Jakstis, John McKnight, Teo Olivares, Brooke Pickett, Natalie Moya, Garrett Ruggieri, Elizabeth Volpicelli, William Shockley.
Carefirst "Stories"
Arnold/McLean, VA
Real people discuss their medical histories, from stitches in the head to heart surgery, cancer and titanium hips. "The care will change. The best way to get it won't."
Creative Credits
Chief Creative Officer: Ron Lawner
Executive CD: Woody Kay
Group CD: Fred Burgos
Associate CD/Art Director: Sissy Estes
Copywriter: Brad Fels
Agency Producer: Carrie Jacobson
Production Company: Nonfiction Spots/Santa Monica
Director: Rob Bindler
Director of Photography: Eric Treml
Editor: Kim Bica/Lost Planet, New York
Sound Design: Philip Loeb/Sound Lounge, New York
Principal Talent: Real People
Comcast "Laugh Riot"
Goodby, Silverstein & Partners/San Francisco
It's Comedy Month on Comcast, and the "laugh riot is on!" Riot police slip on banana peels, a ventriloquism mummy reports from the scene, a watermelon is smashed and The Three Stooges make a cameo on a TV set brought to the scene. "It's Comcastic!"
Creative Credits
Creative Director: Jamie Barrett
Associate CDs: Paul Foulkes, Tyler Hampton
Art Director: Jon Willard
Copywriter: Jesse Gazzuolo
Agency Producer: Michael Damiani
Production Company: Smuggler/Hollywood
Director: Happy
Director of Photography: Max Malkin
Editor: Jean Kawahara/Umlaut Films, San Francisco
Asst. Editor: Ryan Shake/Umlaut Films, San Francisco
Colorist: Stefan Sonnenfeld/Company 3, Santa Monica
Online Editor: Jon Wank/Spy Post, San Francisco
VFX Artist: Ivan Miller/Umlaut Films, San Francisco
Composer/Sound Designer: Walter Werzowa/Musikvergnuegen, Hollywood
Composer: John Luker/Musikvergnuegen, Hollywood
Audio Mixer: Eben Carr/One Union Recording, San Francisco
Principal Talent: Lounge Comic: James Oleson. Lounge Keyboardist: Lem Jay. Rioters: Winston Guerrero, Mike Clark, Ricardo Gil, Matt Chidgey, Danny Shorago, Russell Steinberg, Matthew Cardarople, EE Bell. Cops: Leroy Mobley, Charley Rossman. Newscaster: Jessica Phillips. Nurse: Rayne Aspengren.
Converse "Converge"
Butler, Shine, Stern & Partners/Sausalito
A pigeon-toed girl, wearing white Converse sneakers with green laces, walks down the street and finds her soul mate: a guy wearing green Converses with white laces, standing with his ankles together and feet turned out. He's her perfect fit.
Creative Credits
Creative Directors: John Butler, Mike Shine
Associate CD: Tom Coates
Agency Producers: Tracy Kurtz, Allison Davis
Designer: Tom Yaniv
Production Company: Fool and Horses/Los Angeles
Director: François Valla, Laurent Bébin
Director of Photography: Axel Cosnefroy
Editor: Walter Mauriot
Music/Sound Design: "Daddy Long Legs" by Octet, composed by Benjamin Morando
Principal Talent: Lucie Lucas & Thibault Jacquet
ESPN SportsCenter "Soccer V. Football"
Wieden + Kennedy/New York
If Europeans called our soccer their football, and our football their soccer, then it would be the same thing on either side of the Atlantic, except in reverse!
Creative Credits
Co-Executive CDs: Kevin Proudfoot, Todd Waterbury
Associate CDs: Paul Renner, Derek Barnes
Art Director: Stuart Jennings
Copywriter: Brant Mau
Head of Production: Gary Krieg
Agency Producer: Temma Shoaf
Asst. Producer: Alison Hill
Production Company: Hungry Man/New York
Director: David Shane
Director of Photography: Adam Beckman
Editor: Jun Diaz/MacKenzie Cutler, New York
Sound Designer: Marc Healy/MacKenzie Cutler, New York
Transfer: Tom Poole/Schmigital, New York
Principal Talent: n/a
Gatorade "Big Head"
Element 79 Partners/Chicago
Peyton Manning, Kevin Garnett, Dwayne Wade, Jennie Finch and Derek Jeter all appear in this spot. Or rather, their adult heads appear on kids' bodies as they play backyard games of basketball, football and baseball, complete with playground taunts.
Creative Credits
Creative Director: Jon Flannery
Art Director: Max Stinson
Copywriter: Jim Paul
Agency Producer: Tom Cronin
Production Company: MJZ/Los Angeles
Director: Dante Ariola
Director of Photography: Toby Irwin
Editor: Michael Heldman/Spot Welders, Venice CA
Effects: Asylum/Santa Monica
Composer: David Winer/Stimmung, Los Angeles
Audio Engineer: Loren Silber/Lime, Santa Monica
Principal Talent: Peyton Manning, Kevin Garnett, Dwayne Wade, Jennie Finch, Derek Jeter.
Group Health "Konichiwa"
fcb/seattle
Two American tourists get up close and personal with dangerous snow monkeys at a Japanese zoo, despite the signs and frantic warnings of other visitors. Good thing they belong to Group Health Cooperative. "A 24-hour nurse hotline from anywhere."
Creative Credits
Creative Director: Mary Knight
CD/Art Director: Steve Rudasics
Art Director/Copywriter/Producer: Jen Allen
Art Director/Copywriter: Anne Webster
Production Company: Biscuit Filmworks/Los Angeles
Director: Jeffrey Fleisig
Director of Photography: Glen Keenan
Editor: Johnna Turiano/Slice Editorial, Seattle
Sound Designer: Vince Werner/Clatter & Din, Seattle
Principal Talent: Rob McConachie, Jennifer Angeli, Tae Helgeth.
Here's to Beer & Anheuser-Busch, Inc. "Spike & Jackie"
DDB/Chicago
A bartender asks Spike Lee, "If you could have a beer with anybody, who would it be?" Spike answers Jackie Robinson.
Creative Credits
Chief Creative Officer: Michael Folino
Group Creative Director: Don Pogany
CD/Copywriter: Vinny Warren
Associate CD/Art Director: Brian Billow
Agency Producer: Julie Sutton
Production Business Mgr: Penny Galazkiewicz
Production Company: 40 Acres and a Mule/New York
Director: Spike Lee
Director of Photography: Cliff Charles
Editor: Andre Betz/Bug Editorial, New York
Music: McHale/Irving Place Studios, New York
Principal Talent: Spike Lee, Jackie Robinson. Bartender: Isiah Whitlock. Bar Patrons: Kevin Mambo, Sonny Jim Gaines, Dorsey Wright, Al Palagonia, Rodney Jackson.
JetBlue "David Neeleman"
JWT/New York
David Neeleman, JetBlue's founder, appears in this live and animated spot. He says he tries to fly on at least one of their flights per week, and encourages passengers to use their flight attendant call buttons.
Creative Credits
Co-President/Chief Creative Officer: Ty Montague
Executive CDs: Peter Nicholson, Jeremy Postaer
CD/Art Director: Robert Rasmussen
CD/Copywriter: Andrew Ault
Agency Producer: Anthony Garetti
Asst. Producer: Rob Allen
Production Company: JWTWO/New York
Sound Designer: Alan Friedman/JWTWO, New York
Animator: Ian Lamont-Havers/JWTWO, New York
Principal Talent: n/a
JetBlue "Vivian Bertman"
JWT/New York
JetBlue passenger Vivian Bertman thought she was in first class the first time she flew on JetBlue since she was seated in the second row. A flight attendant told her, "Oh honey, everybody's first class here." Vivian compliments the cheerful, nice and funny crews.
Creative Credits
Co-President/Chief Creative Officer: Ty Montague
Executive CDs: Peter Nicholson, Jeremy Postaer
CD/Art Director: Robert Rasmussen
CD/Copywriter: Andrew Ault
Agency Producer: Anthony Garetti
Asst. Producer: Rob Allen
Production Company: JWTWO/New York
Technical Director: Scott Pallo
Sound Designer: Andy Green/JWTWO, New York
Animators: James Buran, Josh Burggraf, Jeremy Povolny, Jacob Reinstein/JWTWO, New York
Animation Producer: Suzy Evans/JWTWO, New York
Principal Talent: n/a
Olympus "Mom"
The Martin Agency/Richmond
A mom is on the phone with her child, sympathizing regarding a "lost" camera. Mom pretends to look for it, but she's holding onto it for herself.
Creative Credits
Creative Director: Chris Jacobs
CD/Art Director: Sean Riley
Art Director/Copywriter: John Ryland
Agency Producer: Kerry Ayers
Production Company: Hungry Man/Santa Monica
Director: David Shane
Director of Photography: Ottar Gudnason
Editor/Sound Designer: Jesse Reisner/The Now Corporation, New York
Asst. Editors: Tim Spellman, Nick Wurtz/The Now Corporation, New York
Audio Engineer/Mixer: Jeff McManus/Rainmaker Recording & Creative, Richmond
Principal Talent: Mom: Julie Cobb. V/O: Corey Carthew.
Pedigree "Real"
TBWA\Chiat\Day/Los Angeles
Here's another Pedigree spot with irresistible dogs. "There's nothing more real than dogs. They don't cheat at fetch, they don't lie or pretend to be something they're not. And we think they deserve food as real as they are."
Creative Credits
Worldwide Creative Director: Lee Clow
Creative Directors: Margaret Keene, Chris Adams
Art Director: Drew Stalker
Copywriter: Libby Hall
Agency Producer: Julie Rousseau
Production Company: The Directors Bureau/Los Angeles
Director: Melodie McDaniel
Director of Photography: Wyatt Troll
Table Top Director: Gary Soto/Green Dot Films, Santa Monica
Editor: Dan Oberle/The Whitehouse, Santa Monica
Music/Sound Design: New Math Music, Los Angeles
Principal Talent: V/O: David Duchovny.
Purex "Bob the Fish"
Energy BBDO/Chicago
"Bob" has an enormous fish head and fins sticking out the back of his shirt. One co-worker thinks that Bob is a fish, but his colleague sniffs Bob and she determines he can't be since his clothes don't smell fishy. Purex with Renuzit "doesn't just cover odors. It neutralizes them."
Creative Credits
Chief Creative Officer: Marty Orzio
Group CDs: Gail Pollack, Jim Hyman
Art Director: Megan Sheehan
Copywriter: Shane Greenwood
Head of Production: Diane Jackson
Sr. Producer: Melissa Barany
Production Company: MJZ/Los Angeles
Director: Rocky Morton
Director of Photography: Salvatore Totino
Editor: Katz/Cosmo Street, Los Angeles
Music/Sound Design: Jason Johnson/Stimmung, Los Angeles
Principal Talent: n/a
Sears "Arboretum"
Y&R/Chicago
A backyard comes to life as spring turns flowers into power drills, plants into lawnmowers and dandelions into patio umbrellas. "Bring your yard to life."
Creative Credits
Chief Creative Officer/Art Director: Mark Figliulo
Creative Director: Nancy Hannon
Art Director: Isabela Ferreira
Copywriters: Pete Figel, Ryan Ebner
Executive Producer: Matt Bijarchi
Sr. Producer: Kim Mohan
Production Company: MJZ/Los Angeles
Director: Rupert Sanders
Director of Photography: Chris Soos
Editor: Neil Smith/The Whitehouse, Chicago
Visual Effects: Cedric Nicolas, Rich Rama/Method Studios, Santa Monica
Sound Designer: Brian Emrich
Composer: Greg Reeves/Cordovan Music, Los Angeles
Principal Talent: n/a
Sierra Mist "Valet"
BBDO/New York
Parking valet Jim Gaffigan takes Michael Ian Black's Sierra Mist from his car. Kathy Griffin plays the wife who agrees that her husband makes everything about him as Gaffigan flirts with her.
Creative Credits
Chief Creative Officer: David Lubars
Chief Creative Officer/Copywriter: Bill Bruce
Art Director: Doris Cassar
Executive Producer: Hyatt Choate
Asst. Producer: Melissa Stallings
Executive Music Producer: Loren Parkins
Production Company: Traktor/Santa Monica
Director: Traktor
Director of Photography: Carl Nilsson
Editor: Tom Muldoon/Nomad, Santa Monica
Music: Alexander Lasarenko/Tonal, New York
Flame Artists: Chris Staves, Aska Otake/Mass Market, New York
SFX: Francois Blaignan/Nomad, Santa Monica
Principal Talent: Michael Ian Black, Jim Gaffigan, Kathy Griffin, Debra Wilson, Tracy Morgan.
Skittles "Trade"
TBWA\Chiat\Day/New York
A pack of Skittles is traded for a "singing" rabbit. Who got the better end of this transaction? Not the sleep-deprived guy left standing in the rain, bitten on the arm by a runaway rabbit.
Creative Credits
Executive CD: Gerry Graf
Group CD/Art Director: Scott Vitrone
Group CD/Copywriter: Ian Reichenthal
Sr. Producer: Lora Schulson
Production Company: MJZ/New York
Director: Tom Kuntz
Director of Photography: Joaquin Baca-Asay
Editor: Gavin Cutler/MacKenzie Cutler, New York
Transfer: Tim Masick/Company 3, Santa Monica and Milan Boncich/Moving Images, New York
Audio Mixer: Philip Loeb/Sound Lounge, New York
End Frame: Brand New School/New York
Lead Compositor: Mark Renton/Asylum, Los Angeles
Principal Talent: Liam Sullivan, Parvesh Cheena. V/O: Larry Kenney. Rabbit Voice: Ian Reichenthal.
Sprint Nextel "Wonderful Wheel"
TBWA\Chiat\Day/New York
A man is so impressed with Sprint's new Fair and Flexible plan, he's at a loss for words. Good thing Sprint has a spinning wheel of adjectives.
Creative Credits
Executive CD: Gerry Graf
CD/Copywriter/Director: Harold Einstein
Designer: David Skinner
Executive Producer: Ozzie Spenningsby
Sr. Producer: Winslow Dennis
Production Company: Hungry Man/New York
Director of Photography: Barry Markowitz
Editor: Ian MacKenzie/MacKenzie Cutler, New York
Principal Talent: Sprint Employee: Ben Rauch. Customer: Shannon Dion Flynn.
Stanley "Joust"
Mullen/Wenham, MA
Construction workers set up a jousting match where the weapons are dueling tape measures. The winner is Stanley's Fat Max Extreme.
Creative Credits
Chief Creative Officer: Edward Boches
Group CDs: Jim Hagar, Jason Stinsmuehlen
Art Director: Bob Gates
Copywriter: Jeff Baxter
Agency Producers: Erika Whitters, Ben Raynes
Production Company: Sandwick Films/Los Angeles
Director: Jeff Gorman
Director of Photography: Curtis Wehr
Editor: Griff Henderson/School, Toronto
Colorist: Gary Chuntz/Notch, Toronto
Flame Artists: Andre Kirejew, Joel Saunders/AXYZ, Toronto
Music: Mark Altshuler/Human, New York
Audio Mixer: Mike Secher/Soundtrack, Boston
Principal Talent: Foreman: Paul Vinson. Trevor Torseth, Clark Riddell, Mighty Rasta, Frank Rocheco, Robert Ortiz, Brandon Molale, Gregory Hahn, Brad Carter, Kyle Bornheimer. Announcer: Brian Cooney.
Star Trek 2.0 "Pool"
72andSunny/Los Angeles
Plastic dolls replace the Star Trek actors in this promo spot for new series Star Trek 2.0, coming to the G4TV Network. Charlie Murphy voices Spock, and Craig Kilborn voices Capt. Kirk.
Creative Credits
Creative Directors: Glenn Cole, John Boiler
Art Director/Designer: Bryan Rowles
Copywriter: Jason Norcross
Agency Producer: Liz Corsini
Production/Animation/Editorial Company: Rogue Creative/New York
Directors: Dan O'Brien, Nick Litwinko
Audio Mixer/Sound Designer: Rohan Young/Lime, Santa Monica
Colorist: John Zaiik/Company 3, Santa Monica
Online Artist: Patrick Poulatian/Brickyard VFX, Santa Monica
Principal Talent: Spock's Voice: Charlie Murphy. Captain Kirk's Voice: Craig Kilborn.
Subway "Alone at Last"
MMB/Boston
Jon Lovitz hosts Subway Dinner Theatre. In this episode, an office worker has a crush on a colleague. He imagines asking her out to dinner, but his plans are foiled when someone else beats him to it by bringing her a Subway sandwich. Lovitz gleefully comments, "The blonde boy's a loser!"
Creative Credits
Creative Directors: Jamie Mambro, Fred Bertino, Jerry Cronin
Art Director: Chris Poulin
Copywriter: George Goetz
Agency Producer: Sara Ventetuolo
Production Company: @radical.media/Los Angeles
Director: Steve Miller
Editor: Paul Bertino/Mad River Post, Santa Monica
Music: Digital Architects
Principal Talent: Jon Lovitz
Target "Product People"
Peterson Milla Hooks/Minneapolis
Whether it's nail polish, pet supplies, prescriptions or power tools, they're all available at Target. Fun animation and a pulsing soundtrack tell us, "Want it. Need It. Got it."
Creative Credits
Creative Director: Dave Peterson
Art Director: Bethany Nagy
Agency Producer: Gary Tassone
Production Company: Radium/Los Angeles
Director: Steve Williams
Editor: Alan Chimenti/Radium, Los Angeles
Visual Effects: Jonathan Keeton, Aladino Debert, Frederico Saccone, Giancarlo Lari, Leo Juarez, Mark Wurtz, Michael Hobbs, Rick Thomas, Todd Perry, Val Sinlao/Radium, Los Angeles
Music/Sound Design: Rachel Dunn, Sarah Gavigan/Ten Music, Santa Monica and The Transcenders
Principal Talent: n/a
Virgin Mobile "Song"
Mother/New York
Forest critters join together to sing the following ditty in support of nature and Virgin Mobile. "Oh the spruce and the redwood weigh heavy on my soul. Chopped down to make a bill for somebody's cell phone. Save my home with yer mobile phone. Give me shelter for my fuzzy little hide. Please don't come on into nature and make your cell phone bills of paper. I ain't got thumbs but I still got pride."
Creative Credits
Creative Directors: Linus Karlsson, Paul Malmstrom
Art Director: Rob Baird
Copywriter: Allon Tatarka
Agency Producer: Margaux Ravis
Production Company: Smuggler/Hollywood
Director: David Frankham
Director of Photography: Igor Jadue Lillo
Editor: Jun Diaz/MacKenzie Cutler, New York
Asst. Editor: Dave Anderson/MacKenzie Cutler, New York
Telecine: Fergus McCall/The Mill, London
Post Production: Charlex, New York
Composers: Jake Hoppings, Joel Kipnis/Pulse Music, New York
Audio Engineer: Marc Healy/MacKenzie Cutler, New York
Principal Talent: Voices: Todd Lamb, Alex Stankiewicz, Rob Thorsen, Cory Berger.
Volkswagen Jetta "Like"
Crispin Porter + Bogusky/Miami
This spot shocks, even after multiple viewings. Two friends drive along, having a normal conversation about their lives, when out of the blue there's a collision. Thankfully, everyone is okay, because "Safe happens" with the Jetta.
Creative Credits
Chief Creative Officer: Alex Bogusky
Executive CD: Andrew Keller
Creative Director: Rob Strasberg
Art Director: Dave Clemans
Copywriter: Tim Roper
Executive Producer: Rupert Samuel
Agency Producer: Letitia Jacobs
Production Company: Epoch Films/New York
Director: Phil Morrison
Director of Photography: Ed Lachman
Editor: Gavin Cutler/MacKenzie Cutler, New York
Asst. Editor: Erik Laroi/MacKenzie Cutler, New York
Post-Production: Framestore/London
Principal Talent: Driver: John Sloan. Passenger: Olesegun Oduobown.
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