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Editorial Televisa Appoints Ruvalcaba to Director of Subscriptions
June 30, 2006
Roberto Ruvalcaba has been named director of subscriptions for Editorial Televisa's Zona Norte (United States and Puerto Rico). Ruvalcaba will be responsible for growing the number of paid subscribers for all Editorial Televisa magazines in the U.S., including Vanidades, TVyNovelas and Tu Dinero.
Prior to joining Editorial Televisa, Ruvalcaba worked at Reader’s Digest where he held various sales and marketing roles for over ten years.
Ruvalcaba started his career at AC Nielsen in Mexico negotiating contracts and doing consumer market research for key retail accounts such as Wal-Mart, Sam's Club, Seven Eleven and Comercial Mexicana.
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