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EDITOR'S NOTE: Poor Little Rich Boy
July 01, 2006
IN THE REAL-LIFE DRAMA that the Univision sale has become, Televisa Chairman and CEO Emilio Azcárraga Jean has come out looking like the jilted novio, left at the altar despite his good looks and intentions, falling prey to Mr. Perenchio's Evil Empire.
But don't pity him too much. A Univision under Televisa's control (or worse, management) would do nothing but prolong the quasi-monopolistic status Televisa has enjoyed for decades in its native Mexico — and where, historically, it has maintained a cozy relationship with the government in charge. In the most recent example of the company's comfort status, the Mexican Congress in April passed a new radio and television law that practically hands Grupo Televisa and TV Azteca the sole rights to exploit the radio frequency spectrum to transmit their signals, virtually closing the door to any potential competition.
Is this what the U.S. Hispanic market needs, a monopoly to replace another monopoly? A power-driven media mogul to replace a megalomaniacal one? Univision, which has been run by an impenetrable top-tier management since it changed hands in 1992, will be better off without the Azcárragas or the Perenchios.
What our industry should strive for is a healthier competitive landscape, one with real alternatives for viewers and advertisers; one that is truly plural and reflects the changing lifestyles and habits of Hispanics (not all of us like novelas.) No more media moguls please.
(signed) Laura Martínez Ruiz-Velasco
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